social media

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social media [noun]

websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone

US /ˌsoʊ.ʃəl ˈmiː.di.ə/ 
UK /ˌsəʊ.ʃəl ˈmiː.di.ə/ 
Example: 

Companies are increasingly making use of social media in order to market their goods.